How Much Do WordPress Developers Make in 2025?

If you’re considering a career in WordPress development or hiring one for your business, a common question is: How much do WordPress developers make? The answer varies based on factors like location, experience, job role, and whether the developer works freelance or full-time.

Let’s break it down to understand earning potential in 2025.

1. Average WordPress Developer Salary (Worldwide)

Entry-Level (0–2 years): $25,000 – $45,000/year
Mid-Level (2–5 years): $45,000 – $70,000/year
Senior-Level (5+ years): $70,000 – $120,000/year

These figures represent average full-time salaries. Freelancers and contractors may earn more depending on their workload and client base.

2. Freelance WordPress Developer Rates

Freelancers charge per hour or per project. Here’s what typical hourly rates look like:

Beginner: $15 – $30/hour
Intermediate: $30 – $60/hour
Expert: $60 – $150/hour or more

Freelancers with niche skills like WooCommerce, theme customization, or plugin development often charge higher rates.

3. By Region

United States

Average Salary: $55,000 – $100,000/year
High demand in cities like New York, Austin, San Francisco, and Miami

United Kingdom

Average Salary: £28,000 – £60,000/year
London-based developers often earn more

Bangladesh & South Asia

Salary: $6,000 – $15,000/year (full-time)
Freelancers can earn significantly more working with international clients

Australia & Canada

Salary Range: $50,000 – $90,000/year

4. Factors That Affect Salary

Experience & Portfolio – A strong portfolio can justify higher rates
Skillset – Developers with experience in custom themes, WooCommerce, and full-stack capabilities earn more
Client Type – Working with agencies or international businesses pays more
Certifications – Formal training, WordPress certification, or SEO skills can boost earning potential

5. High-Income Potential Skills

Developers who specialize in:

Custom plugin development
Headless WordPress (React/Next.js)
SEO & Speed Optimization
E-commerce (WooCommerce)
API integrations

…can charge premium rates or earn higher salaries.

Final Thoughts

So, how much do WordPress developers make? The answer depends on how they work, where they work, and what they bring to the table. Whether you’re hiring or starting your dev journey, WordPress is a profitable and in-demand skill.

Looking for a skilled WordPress developer or agency to build your next project? Rah Digital provides expert WordPress development services, tailored to your business needs.

📩 Contact us or reach out via WhatsApp to get started today.